We are in an era where a buyer does this to learn more about it through Google, before purchasing a product or service. Anyone who wants to develop their brand, no matter how small your business, needs a website. Building a website has also become cheaper. You do not need a lot of money and you do not need to be a programmer or designer.
Having a website for your small business is not only about selling your products or services online – it also provides value to your customers and is a form of free advertising. If I haven’t convinced you yet, you should get one today for the following reasons.
Ten reasons why you need a website for your small business
Customers expect you to be online
Today, everyone uses the Internet to get information. Their decision on what and where to buy can be obtained through their smartphone and tablet. A website will create a presence for your business. Your potential customers can learn more about your product / service. The website provides you with an opportunity to show interest in your customers, communicate about your brand and express your professionalism.
A customer even today hopes that their brand will be online and provide useful content about working on a digital platform. In fact, most customers will visit the brand’s website to become familiar with it. If you do not yet have a website, your customer will likely get another business with a website.
Your product / service appears in search results
According to research, 81% of buyers research online before purchasing a product or service. This means that if the customer needed a handbag, he would offer “high quality handbags”. If they know what they want, they can walk in a “Kenya Quality Leather Bag”. If your business sells handbags, it will appear in the search results for these keywords if you optimize it. Having a website is not enough, you have to optimize it so that it appears at the top of Google results for potential customers or keywords when potential customers do a search. To improve your website for search, use long-tailed keywords, including tags, meta descriptions, and titles.
A website that makes your website legitimate
The site provides a type of social proof and builds trusting relationships with your customers. This allows you to provide your potential customers with your business history, features and experiences. The website will allow consumers to learn more about your business, especially if you provide customer testimonials. This helps to impress potential buyers as most buyers are influenced by online reviews when it comes to buying products.
A website is an online billboard
The website will give you an online presence. You have the opportunity to present your small business to potential buyers and let your customers find you with relevant keywords. However, this will depend on the marketing you put through SEO, social media, blogging and online advertising on your website.
This allows you to collect data and generate leads
By being online you can collect data about your customers, make plans for your products and get feedback from customers. Features like Google Analytics, Facebook Analytics etc. allow you to know the demographics of your customers and the product being sold and make plans to improve the services / products that you provide.
If you get people to subscribe to your website through newsletters, blog posts or e-books, you can contact them more easily.
Ease of communication
Customers can easily contact you through the website. Sometimes your phone number may not work, but with being online, customers can easily contact you to get to know your business. However, this will only work if you provide a link to your social media pages or provide a chat service on your website.
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